14 August 2020
Making Data Beautiful
Infographics are enjoying something of a renaissance. It’s easy to see why. With more channels available and the potential for information overload, making your data standout has never been more challenging. And that’s what Infographics can do. In simple terms, we take information and represent it graphically, in a way that makes people want to […]
18 May 2020
Is it finally time for VR?
Virtual reality feels like one of those technologies whose time is always coming. Marketers and technologists like to claim it’s the next big thing, like ‘voice’ or artificial intelligence. But it’s always some way off, just beyond our horizon of need. Whereas, if ever there were a time for VR to shine, it’s right now. […]
07 May 2020
A virtuoso performance
‘Virtual meetings are not a virtual conference’ Midway through a recent planning meeting, our Head of Client Services nailed the challenge for many during the current crisis: virtual meetings are not the same as virtual conferences, he said. Most people’s experience of virtual meetings is not dissimilar to face-to-face meetings. They often overrun, they sometimes […]
28 April 2020
When the data is wrong
In the desire to be data-driven, you need to be asking for the data you don’t have. Back in World War II, the allies were losing bombers over occupied Europe at an alarming rate. Pilots were known to talk about the ‘coin-toss’, the 50/50 chance that they would make it back alive from each mission, […]
23 April 2020
We’ve solved three b2b marketing challenges
Engage has enjoyed great success in helping capability-based and professional services organisations market themselves more effectively. As well as brand positioning and awareness, we’ve also helped b2b marketing clients generate more leads and increase sales. We’ve done this by repeatedly identifying and solving three key challenges which appear common among b2b marketing clients: Be clear […]
27 January 2020
Where are all the engineers?
The Big Bang Science Fair takes place in March this year at the NEC Birmingham. We work with a number of brands who attend this event designed to attract the next generation of engineers, for whom competition has never been so tough. Despite countless government and industry initiatives, a UK skills and expertise shortage endures, […]
01 November 2018
How was it for you?
B2B marketing and sales departments are usually well up to speed with why customers buy their products, but are often less clued-up about how they buy them. So how do sales to new customers happen? By what process does a prospective customer move from a state of knowing nothing about your products or services to […]
12 December 2017
Three quick wins to improve your social media
We see and create a lot of social media content. And there are three things we see that are common to those who are winning at engaging existing and new audiences. 1. Turn the telescope around We reviewed a corporate Twitter feed recently to find 85% of content was irrelevant to our client’s audience. Company […]
15 November 2017
Will you go out of your way for advertising?
Johann Jungwirth is Volkswagen Group’s Chief Digital Officer. Speaking at a recent event on the future of the car, Jungwirth suggested something interesting and potentially exciting for the future of advertisers, consumers and transport. Jungwirth sees a natural link between autonomous ‘cars’ and major brands. “If we consider the basics – like getting to the […]
07 June 2017
Is a marketing robot coming for you?
Recent research suggests Artificial Intelligence will take an increasing role in marketing. And in truth, many of us have already seen the impact of autonomy and automation. Email marketing engines, for example, have been split-testing and sending based on the best-performing subject lines for years. Likewise, we’re familiar with ad placement through Google. The best […]
23 May 2017
Marketing is about taking risks
We all know the risk-reward ratio, right? The usual way we learn about this ratio is with money. You can place your savings in a Post Office account and watch it grow steadily and slowly in relative safety. Or, you could invest in a new technology company. You like their idea, but you have to […]
08 May 2017
Landing your social media messages with impact
One of the great skills of marketing is targeting. Understanding our audiences and producing campaigns or materials which land with impact. It is, after all, the job of marketing to cause something. And with budgets increasingly stretched, it’s important we spend money where we achieve greatest effect. Yet often with social media, we move into […]
31 October 2016
Content Marketing, it’s nothing new
Remember when BMW called Madonna a ****? Ok. So it wasn’t BMW directly, it was Clive Owen. But BMW paid him to say it at the direction of her former husband. You see, back in the early 2000s BMW wasn’t just making cars, it was also making movies. Eight movies of eight minutes. Just over […]
05 June 2016
Who really needs a faster horse?
You’re probably familiar with the story. Apocryphal or otherwise, the legend goes that Henry Ford dismissed customer research with the phrase, “If I’d asked my customers what they wanted, they would have said a faster horse.” But not every company can rely on product innovation to create or grow market share. For many, invention isn’t […]
09 May 2016
Is the intranet dead?
It’s said that every cobbler has bad shoes, so it was with some trepidation that when we reached critical mass we decided to use our own mobile and app technology to engage with staff. Firstly, did we really need it? We don’t have a disparate channel audience. We’re relatively modest in size, albeit with offices on […]
22 March 2016
Do people still buy from people?
In the digital revolution, fewer transactions happen face-to-face. People can now order everything from groceries to a new BMW on-line. If this hasn’t hit your market yet, it will. However complex the product, however established the channel, however well protected you feel, there is no safety in tradition. An entrant, a technology, an invention as […]
17 February 2015
Enterprise Social Media – The Final Frontier
Recent events have seen the spotlight thrown onto the use of social media in ‘ungoverned’ environments, with sometimes tragic consequences. Now when we consider our own digital, connected work environments we have to ask, “Whose responsibility is it to govern the internal communications landscape for the benefit of the business?”
17 February 2015
Digital Insights For Engagement
While there is concern about the capture of our on-line activities, it’s easy to overlook the tremendous potential benefit that insight derived from analysis of on-line behaviour can offer an organisation. Years ago, when producing a company magazine, for example, the budgets rarely stretched to quantifiable robust research to determine the most and least popular […]
24 September 2014
Engaging the Disconnected Generation
There was a time we feared our children living in front of a screen. The TV, computer or video game would make them less sociable, a potential generation of loners, unable to connect with the real world. But then along came ‘social media’. And far from being alone, we discovered our children inhabited a world […]
