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All posts by Lisa Berry

Making Data Beautiful

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Posted on August 14, 2020 at 17:21 PM

Infographics are enjoying something of a renaissance. It’s easy to see why. With more channels available and the potential for information overload, making your data standout has never been more challenging. And that’s what Infographics can do. In simple terms, we take information and represent it graphically, in a way that makes people want to […]

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Is it finally time for VR?

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Posted on May 18, 2020 at 12:39 PM

Virtual reality feels like one of those technologies whose time is always coming. Marketers and technologists like to claim it’s the next big thing, like ‘voice’ or artificial intelligence. But it’s always some way off, just beyond our horizon of need. Whereas, if ever there were a time for VR to shine, it’s right now. […]

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A virtuoso performance

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Posted on May 07, 2020 at 13:23 PM

‘Virtual meetings are not a virtual conference’ Midway through a recent planning meeting, our Head of Client Services nailed the challenge for many during the current crisis: virtual meetings are not the same as virtual conferences, he said. Most people’s experience of virtual meetings is not dissimilar to face-to-face meetings. They often overrun, they sometimes […]

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When the data is wrong

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Posted on April 28, 2020 at 10:12 AM

In the desire to be data-driven, you need to be asking for the data you don’t have. Back in World War II, the allies were losing bombers over occupied Europe at an alarming rate. Pilots were known to talk about the ‘coin-toss’, the 50/50 chance that they would make it back alive from each mission, […]

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We’ve solved three b2b marketing challenges

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Posted on April 23, 2020 at 14:09 PM

Engage has enjoyed great success in helping capability-based and professional services organisations market themselves more effectively. As well as brand positioning and awareness, we’ve also helped b2b marketing clients generate more leads and increase sales. We’ve done this by repeatedly identifying and solving three key challenges which appear common among b2b marketing clients: Be clear […]

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Where are all the engineers?

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Posted on January 27, 2020 at 11:33 AM

The Big Bang Science Fair takes place in March this year at the NEC Birmingham. We work with a number of brands who attend this event designed to attract the next generation of engineers, for whom competition has never been so tough. Despite countless government and industry initiatives, a UK skills and expertise shortage endures, […]

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How was it for you?

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Posted on November 01, 2018 at 16:27 PM

B2B marketing and sales departments are usually well up to speed with why customers buy their products, but are often less clued-up about how they buy them. So how do sales to new customers happen? By what process does a prospective customer move from a state of knowing nothing about your products or services to […]

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Who really needs a faster horse?

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Posted on June 05, 2016 at 17:51 PM

You’re probably familiar with the story. Apocryphal or otherwise, the legend goes that Henry Ford dismissed customer research with the phrase, “If I’d asked my customers what they wanted, they would have said a faster horse.” But not every company can rely on product innovation to create or grow market share. For many, invention isn’t […]

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Enterprise Social Media – The Final Frontier

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Posted on February 17, 2015 at 09:04 AM

Recent events have seen the spotlight thrown onto the use of social media in ‘ungoverned’ environments, with sometimes tragic consequences. Now when we consider our own digital, connected work environments we have to ask, “Whose responsibility is it to govern the internal communications landscape for the benefit of the business?”

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