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Category Archives: News

Is it finally time for VR?

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Posted on May 18, 2020 at 12:39 PM

Virtual reality feels like one of those technologies whose time is always coming. Marketers and technologists like to claim it’s the next big thing, like ‘voice’ or artificial intelligence. But it’s always some way off, just beyond our horizon of need. Whereas, if ever there were a time for VR to shine, it’s right now. […]

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A virtuoso performance

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Posted on May 07, 2020 at 13:23 PM

‘Virtual meetings are not a virtual conference’ Midway through a recent planning meeting, our Head of Client Services nailed the challenge for many during the current crisis: virtual meetings are not the same as virtual conferences, he said. Most people’s experience of virtual meetings is not dissimilar to face-to-face meetings. They often overrun, they sometimes […]

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When the data is wrong

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Posted on April 28, 2020 at 10:12 AM

In the desire to be data-driven, you need to be asking for the data you don’t have. Back in World War II, the allies were losing bombers over occupied Europe at an alarming rate. Pilots were known to talk about the ‘coin-toss’, the 50/50 chance that they would make it back alive from each mission, […]

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We’ve solved three b2b marketing challenges

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Posted on April 23, 2020 at 14:09 PM

Engage has enjoyed great success in helping capability-based and professional services organisations market themselves more effectively. As well as brand positioning and awareness, we’ve also helped b2b marketing clients generate more leads and increase sales. We’ve done this by repeatedly identifying and solving three key challenges which appear common among b2b marketing clients: Be clear […]

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Where are all the engineers?

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Posted on January 27, 2020 at 11:33 AM

The Big Bang Science Fair takes place in March this year at the NEC Birmingham. We work with a number of brands who attend this event designed to attract the next generation of engineers, for whom competition has never been so tough. Despite countless government and industry initiatives, a UK skills and expertise shortage endures, […]

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How was it for you?

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Posted on November 01, 2018 at 16:27 PM

B2B marketing and sales departments are usually well up to speed with why customers buy their products, but are often less clued-up about how they buy them. So how do sales to new customers happen? By what process does a prospective customer move from a state of knowing nothing about your products or services to […]

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Three quick wins to improve your social media

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Posted on December 12, 2017 at 15:10 PM

We see and create a lot of social media content. And there are three things we see that are common to those who are winning at engaging existing and new audiences. 1. Turn the telescope around We reviewed a corporate Twitter feed recently to find 85% of content was irrelevant to our client’s audience. Company […]

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Will you go out of your way for advertising?

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Posted on November 15, 2017 at 15:07 PM

Johann Jungwirth is Volkswagen Group’s Chief Digital Officer. Speaking at a recent event on the future of the car, Jungwirth suggested something interesting and potentially exciting for the future of advertisers, consumers and transport. Jungwirth sees a natural link between autonomous ‘cars’ and major brands. “If we consider the basics – like getting to the […]

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Is a marketing robot coming for you?

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Posted on June 07, 2017 at 13:42 PM

Recent research suggests Artificial Intelligence will take an increasing role in marketing. And in truth, many of us have already seen the impact of autonomy and automation. Email marketing engines, for example, have been split-testing and sending based on the best-performing subject lines for years. Likewise, we’re familiar with ad placement through Google. The best […]

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Marketing is about taking risks

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Posted on May 23, 2017 at 07:47 AM

We all know the risk-reward ratio, right? The usual way we learn about this ratio is with money. You can place your savings in a Post Office account and watch it grow steadily and slowly in relative safety. Or, you could invest in a new technology company. You like their idea, but you have to […]

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