Delivering Frontline Marketing Support
AXELOS is a joint venture between Capita and the UK Cabinet Office, with responsibility for managing and promoting a number of Global Best Practice methodologies, like ITIL™, MSP™ and PRINCE2™. Recently, AXELOS developed a range of cyber-security methodologies, training and support under the RESILIA brand. Engage was asked to help support marketing of this new range of products.
We provided AXELOS with strategic support to help market RESILIA to a business audience. We devised a suite of product names for their portfolio of training and tools: SNAPSHOT, FRONTLINE, PROFESSIONAL and EXECUTIVE. We developed a house style for marketing communications and provided a suite of icons and design assets for use across media. We also developed a number of high impact campaigns to target cyber security professionals at all levels of organisations. And an SEO audit identified simple changes to product descriptions which could lead to a 10,000% increase in search effectiveness.