A global video to represent 80,000 employees
How do you represent one of the world’s leading defence and security companies with offices and employees around the globe? BAE Systems asked Engage to develop a ‘global video’ showcasing their multiple capabilities, with the potential for elements to be used independently to promote specific areas of expertise.
We conceived the idea of creating a virtual showcase and placing real BAE Systems people at the centre of it. Through a detailed storyboard, thorough product research and comprehensive discussions with internal teams, we crafted an innovative narrative. Then we hired London’s largest green-screen studio and went to work on filming and post production. The result? A high-impact production highlighting the full spectrum of the company’s capability used around the world at events and exhibitions.