BAE Systems
A global video to represent 80,000 employees

The Challenge:

How do you represent one of the world’s leading defence and security companies with offices and employees around the globe? BAE Systems asked Engage to develop a ‘global video’ showcasing their multiple capabilities, with the potential for elements to be used independently to promote specific areas of expertise.


We conceived the idea of creating a virtual showcase and placing real BAE Systems people at the centre of it. Through a detailed storyboard, thorough product research and comprehensive discussions with internal teams, we crafted an innovative narrative. Then we hired London’s largest green-screen studio and went to work on filming and post production. The result? A high-impact production highlighting the full spectrum of the company’s capability used around the world at events and exhibitions.