BAE Systems
Changing Document Management Behaviours

The Challenge:

BAE Systems, one of the world’s leading defence and security companies, has a responsibility for effective document management across its diverse international workforce. Whether to recycle, shred, store or share are serious considerations for staff at all levels of the business, not just those in senior positions. But how could we inject passion into a serious but potentially dry subject matter?

Campaign:

The answer was Documan, a paper-based superhero in the origami mould! Documan and his contemporaries appeared throughout the organisation thanks to a series of templates and design assets we provided to internal project teams throughout the company. We gave each market poster ideas and design templates to follow, but allowing for unique localisation. We gave them visually impactful international screen-savers, animations, presentations and brochure templates. Documan appeared on walls, screens, desks and in meeting rooms. In fact, so successful was our campaign, it was awarded a prestigious Chairman’s Award for changing and embedding behaviours.