Harland and Wolff
From Titanic to Tomorrow

The Challenge:

Harland and Wolff are arguably the world’s most famous shipbuilders, perhaps best-known for the ill-fated Titanic. But H&W has come a long way since 1912. Now under the management of Infrastrata plc, the company has bold ambitions to relaunch the brand as an engineering pioneer for the carbon-neutral future.

Strategy and Creative:

As part of relaunching Harland and Wolff, we were commissioned to write and produce a new brand movie. Recognising the company’s 160-year history, our script reflects the passion and dedication of a new breed of engineers working across the company’s new sites, including in Belfast, home to the totemic ‘Samson and Goliath’. The film has been met with wide-acclaim both within and outside the organisation.