Achieving Information Advantage

The Challenge:

Leidos is a global leader in the integration and application of information technology, engineering and science to solve customers’ most demanding challenges. Among these, for defence clients, is the challenge of achieving genuine ‘information advantage’, something Leidos can help with thanks to its leading capability in Tactical Data Links.

Strategy and Creative:

Leidos asked Engage to create an introductory video for use on social media and at events to introduce the company’s capability in Tactical Data Links, as part of a wider integrated campaign. Above all Leidos wanted to achieve stand-out in an area of technology marketing that was often considered dry and technical. Our animation approach did just that, and is now being reflected across the customer journey, including a suite of interactive infographics for business development use.