Quick-change exhibition displays

The Challenge:

The Watchkeeper X Unmanned Aerial Vehicle (UAV) provides the British Army with unrivalled surveillance, strike and sensor technology, forming an important part of their overall reconnaissance capabilities. Thales, as prime contractor, required a creative solution to showcase its 1:1 Watchkeeper X replica across trade show activity to generate awareness and create export market opportunities.

The Creative:

Our team developed a bespoke and ruggedized exhibition platform, surrounded by LED displays, enabling rolling messages for visitor and trade delegations. Content and imagery could be changed quickly and simply for t each event to reflect specific audience profiles, language and messaging. The Thales Watchkeeper X interactive exhibit was successfully deployed at various international trade shows (including Farnborough and MSPO, Poland) where it proved to be a high-impact attractor for the brand.