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Tag Archives: Selling

How was it for you?

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Posted on November 01, 2018 at 16:27 PM

B2B marketing and sales departments are usually well up to speed with why customers buy their products, but are often less clued-up about how they buy them. So how do sales to new customers happen? By what process does a prospective customer move from a state of knowing nothing about your products or services to […]

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Do people still buy from people?

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Posted on March 22, 2016 at 14:13 PM

In the digital revolution, fewer transactions happen face-to-face. People can now order everything from groceries to a new BMW on-line. If this hasn’t hit your market yet, it will. However complex the product, however established the channel, however well protected you feel, there is no safety in tradition. An entrant, a technology, an invention as […]

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