Exhibiting for Success at DSEI

CATEGORY: Events & Exhibitions

The brief

ST Engineering Antycip, a global leader in advanced modelling, simulation and immersive visualisation, appointed Engage to design, build and manage its presence at DSEI – the world’s largest defence and security exhibition.

The objective was to create a stand that reflected Antycip’s technical excellence, enabled meaningful engagement with partners and customers, and cut through in one of the most competitive exhibition environments in the sector.

The work

Engage delivered the project end-to-end, leading concept design, technical planning, build management and on-site delivery. The stand combined striking architecture with integrated LED displays, lighting and flexible meeting spaces to showcase Antycip’s simulation capabilities.

A carefully planned visitor journey balanced visual impact with functionality, while Engage managed all logistics, compliance, health and safety and installation to ensure seamless delivery.

The outcome

Despite its compact footprint, the stand delivered strong visual impact and attracted sustained interest from delegates, partners and media throughout the show. Delivered on time and on budget, it received excellent client feedback for design quality, finish and operational efficiency.

The project reinforced ST Engineering Antycip’s position as a leader in simulation technology and demonstrated Engage’s capability to deliver high-impact, precision-built exhibition environments. Its success has since opened discussions for further international collaborations.