Building a Reputation for Innovation
CATEGORY:
Brand & Design
The brief
BAE Systems is one of the foremost defence and security companies, employing over 90,000 people around the globe. Among that staff are some of the world’s most skilled and expert engineers delivering capabilities and solutions that help to protect those who protect us. Engage was asked to help communicate the company’s R&D efforts to key audiences like Cabinet Office, UK MOD, customers and press.
The work
Although large companies are often accused of lacking innovation, our research with BAE Systems quickly disavowed us of this misnomer. We met engineers and scientists working on incredible solutions to real-world challenges, often at the very cutting edge of science and technology, and in the most demanding of circumstances. We felt that their stories warranted greater telling, and the ‘Innovators’ publication was born. That brief summary of some of BAE Systems’ most innovative projects, capabilities and ideas is now designed and produced each year by Engage. And each year we tell the story of genuine innovation with purpose.
Learn more about Innovation at BAE Systems and download the latest copy of ‘Innovators’.
The outcome
Now in its 16th year, Innovators continues to showcase the imagination, talent and capability of BAE Systems’ Research and Development teams. Available in print and interactive pdf format, Innovators is well-received across audiences of all technical understanding, from Cabinet Office to technology press. Stories from the publication are also re-purposed for social media and wider press events. Our approach resulted in the creation of Innovations Live.
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