Selling Accessories with Passion

CATEGORY: Brand & Design

The brief

On the back of our success with the launch of STARTECH in the UK, DaimlerChrysler commissioned Engage to help in the promotion of their Jeep Accessories range.

Car front of orange Jeep

The work

At Engage, we’re passionate about ‘aftersales’. Accessories are often considered the poor relation of the car marketing world. But to us they are the difference between utility and personalisation. A roof rack or tow-hook, a dog net or cycle carrier can turn the family car into a family member. So we take as much care photographing and promoting accessories as the we do vehicles. And in the case of Jeep, it meant new brochureware with accessories highlighted in hero shots, as well as in the detail.

The outcome

Jeep accessory sales hit record volumes, with dealers asking for additional collateral (from displays and merchandising, to posters and brochureware) to keep up with demand. Engage was then commissioned to create the accessories marketing for the Chrysler and Dodge brands with creative produced for: Jeep Grand Cherokee, Cherokee and Commander: Chrysler 300C, Chrysler Crossfire and Voyager; and Dodge Caliber.