Bringing Certainty to Document Management

CATEGORY: Brand & Design

The brief

When BAE Systems was undertaking a major internal document management programme, they asked Engage to help with the communication of the campaign. They understood that document management was far from the exciting premise of the company’s products and capabilities, and that they would need something engaging and compelling to carry the day. Nevertheless, the importance of accurate and effective document management demanded a creative solution and Engage was tasked to develop it.

The work

We realised we would need to inject something beyond ‘document management’ into the campaign to capture attention and create the kind of buzz needed for an internal communications campaign to fly. Hence ‘Documan’ was born – a character made of documents, in a world made of documents. Docupeople appeared on everything from posters to screen-savers, to internal magazines and films.

BAE Systems Documan designs

The outcome

The project was regarded as one of BAE Systems’ most effective and successful internal communications campaigns, winning a coveted Chairman’s Award for the team and creative approach. More importantly, successful document management processes were embedded as part of the culture and approach.

BAE Systems Documan designs