Winning a Government Bid

CATEGORY: Film & Digital

The brief

Harland and Wolff, BMT and Navantia formed Team Resolute to bid for the Royal Navy’s Fleet Solid Support programme (FSS) worth £1.6Bn. The FSS programme required three ships to support the Navy’s Carrier Strike Group. Engage was commissioned to help Team Resolute communicate how they would deliver the programme, through the bid process.

The work

Working closely with the manufacturing leads, we created a number of explanatory films. These demonstrated how and where the ships would be made, and highlighted the positive impact on local economies, as well as on UK sovereign capability. We took great care to understand the manufacturing process, and helped the teams to visualise each step through CGI and 3D animation.

The outcome

Team Resolute won the FSS bid, citing our films as instrumental in delivering confidence in the manufacturing and delivery capability, as well as providing the right emotive punch needed for memorability. The consortium and MOD commissioned further films to communicate programme progress, before Harland and Wolff was acquired by Navantia (for whom Engage is now a preferred film provider).