Shaping the Future of Defence Thinking
CATEGORY:
Brand & Design
The brief
QinetiQ Advisory Services was the consultancy division of the leading defence and technology company. It dealt in future concepts and complex strategic challenges across defence and adjacent markets like critical national infrastructure. Engage was asked to help promote the work of the division.
The work
We created a suite of thought-leadership pieces, from White Papers to LinkedIn content addressing some of the fundamental challenges facing governments, policy makers and industry leaders. These included on topics like the ‘Fourth Industrial Revolution’ and ‘Wireless Power Transmission’.
The outcome
Our papers became the highest engaging content across QinetiQ’s LinkedIn accounts and corporate website. They encouraged dialogue, conversations and ultimately opportunities to engage directly with industry, academia and potential customers.
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NiteWorks – Bringing a Brand Together
Creating clarity and consistency across a complex defence brand.
View work
