Is it finally time for VR?

May 18, 2020 by  
Filed under News

Virtual reality feels like one of those technologies whose time is always coming. Marketers and technologists like to claim it’s the next big thing, like ‘voice’ or artificial intelligence. But it’s always some way off, just beyond our horizon of need. Whereas, if ever there were a time for VR to shine, it’s right now. […]

When the data is wrong

April 28, 2020 by  
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In the desire to be data-driven, you need to be asking for the data you don’t have. Back in World War II, the allies were losing bombers over occupied Europe at an alarming rate. Pilots were known to talk about the ‘coin-toss’, the 50/50 chance that they would make it back alive from each mission, […]

How was it for you?

November 1, 2018 by  
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B2B marketing and sales departments are usually well up to speed with why customers buy their products, but are often less clued-up about how they buy them. So how do sales to new customers happen? By what process does a prospective customer move from a state of knowing nothing about your products or services to […]

Is a marketing robot coming for you?

June 7, 2017 by  
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Recent research suggests Artificial Intelligence will take an increasing role in marketing. And in truth, many of us have already seen the impact of autonomy and automation. Email marketing engines, for example, have been split-testing and sending based on the best-performing subject lines for years. Likewise, we’re familiar with ad placement through Google. The best […]

Content Marketing, it’s nothing new

October 31, 2016 by  
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Remember when BMW called Madonna a ****? Ok. So it wasn’t BMW directly, it was Clive Owen. But BMW paid him to say it at the direction of her former husband. You see, back in the early 2000s BMW wasn’t just making cars, it was also making movies. Eight movies of eight minutes. Just over […]

Do people still buy from people?

March 22, 2016 by  
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In the digital revolution, fewer transactions happen face-to-face. People can now order everything from groceries to a new BMW on-line. If this hasn’t hit your market yet, it will. However complex the product, however established the channel, however well protected you feel, there is no safety in tradition. An entrant, a technology, an invention as […]